Framework 2: Market & Competitor Intelligence
Purpose:
To understand the environment before market entry — analyze competitors, industry trends, customer behavior, and white-space opportunities.
This framework helps SkyConnect determine the best positioning for each product by identifying where the market is saturated and where innovation can lead.
🧭 Section 1: Market Segmentation
Goal: Clearly define the different audience, geography, or use-case segments where the product can thrive.
| Segment Type | Description | Example (for SEVIA) | Entry |
|---|---|---|---|
| Audience Segment | Who the product is designed for | Health Providers, Patients, NGOs | [Enter text here] |
| Geographic Segment | Specific regions or areas of focus | Tanzania (Shinyanga, Pwani), East Africa | [Enter text here] |
| Use-Case Segment | Primary purpose or context of use | AI-assisted screening, data reporting | [Enter text here] |
| Economic / Market Tier | Target user affordability or organization type | Government, Donor-funded, Private Clinics | [Enter text here] |
| Adoption Readiness | Level of digital maturity / openness to tech | High (urban), Medium (peri-urban), Low (rural) | [Enter text here] |
Prioritize segments that align with SkyConnect’s capacity, partnerships, and mission.
🧩 Section 2: Competitor Mapping Table
Goal: Identify and evaluate existing players offering similar or adjacent solutions in the market.
Use this table to map where your product stands in pricing, features, and perception.
| Competitor Name | Country / Region | Target Segment | Strengths | Weaknesses | Unique Selling Proposition (USP) | Pricing / Model | Notes |
|---|---|---|---|---|---|---|---|
| [Enter competitor name] | [Enter location] | [Who do they serve?] | [Their strengths] | [Their weaknesses] | [What makes them stand out?] | [Free / Subscription / B2B] | [Any additional info] |
Identify where competitors overperform or underdeliver — this helps you position SkyConnect products strategically.
🎯 Section 3: Positioning Canvas
Goal: Define how your product should be perceived relative to competitors.
Template:
“For [target audience], who [have this problem], our [product name] is a [category/type] that [unique benefit]. Unlike [main competitor], we [unique differentiator].”
| Element | Description | Entry |
|---|---|---|
| Target Audience | Who the product is built for | |
| Category / Market Type | Product’s general industry classification | |
| Key Problem | What pain the audience currently faces | |
| Unique Benefit | What makes the product truly valuable | |
| Main Competitor | Key player you want to differentiate from | |
| Unique Differentiator | The one thing you do better | |
| Supporting Proof | Evidence or validation of your claim |
Optionally add a 2×2 Positioning Map (e.g., Affordability vs Innovation, Local vs Global) to visualize SkyConnect’s standing.
🧠 Section 4: SWOT & Gap Analysis
SWOT Matrix
| Strengths | Weaknesses |
|---|---|
| [Internal strengths — tech, team, funding] | [Internal weaknesses — resources, brand awareness] |
| Opportunities | Threats |
|---|---|
| [External trends or untapped markets] | [External risks — competitors, regulation] |
Gap Analysis Table
| Market Need | Current Solutions | Gap Identified | SkyConnect Opportunity |
|---|---|---|---|
| [List unmet user needs] | [Existing products trying to solve this] | [Where they fall short] | [How your product fills the gap] |
Look for “white-space” opportunities — problems competitors don’t fully solve or audiences they neglect.
💹 Section 5: Opportunity Scorecard
Goal: Rank and prioritize opportunities based on market potential and SkyConnect’s ability to execute.
| Opportunity Area | Market Size / Demand | Competition Level | Alignment with Mission | Ease of Execution | Potential ROI / Impact | Score (1–5) | Priority Level (High / Med / Low) |
|---|---|---|---|---|---|---|---|
| [Enter opportunity] | [Large / Moderate / Niche] | [High / Medium / Low] | [Aligned / Partial / Weak] | [Easy / Moderate / Hard] | [High / Medium / Low] | [Enter score] | [Enter priority] |
Focus on opportunities that are high-impact, aligned with mission, and feasible to execute.
✅ Market Intelligence Completion Checklist
| Task | Description | Status (☐ / ☑) |
|---|---|---|
| Market segments identified | Audience, geography, and use-case defined | ☐ |
| Competitor map completed | Key players analyzed and benchmarked | ☐ |
| Positioning canvas filled | Differentiation and value established | ☐ |
| SWOT & Gap Analysis done | Internal and external insights identified | ☐ |
| Opportunity Scorecard filled | Top opportunities ranked and prioritized | ☐ |
🗒️ Insights & Notes
Use this section for additional reflections, data sources, or research links.
Example: “Insights from PwC Digital Health Report 2024, field interviews with NGOs, and survey of 50 rural clinicians.”
📊 Final Summary Section
| Key Area | Summary |
|---|---|
| Primary Market Segment | [Auto-fill from above] |
| Key Competitors | [Auto-fill from above] |
| SkyConnect’s Positioning | [Auto-fill from above] |
| Main Opportunities | [Auto-fill from above] |
| Strategic Gaps Identified | [Auto-fill from above] |
| Top 3 Priorities | [Auto-fill from above] |
Instructions for Use
- Duplicate this template for each SkyConnect product.
- Fill collaboratively with Marketing, Product, and Business Development teams.
- Base findings on real data (reports, interviews, analytics).
- Once complete, proceed to Framework 3 – Brand Foundation Framework.
✅ Ready to drop into your Docusaurus docs/08-marketing/market-intelligence.mdx folder.
Would you like me to generate the matching front-matter YAML (with sidebar title, slug, and version tags) for your internal-docs project structure?