| 1. Product Launch & Promotion | Prepare launch content (“Sky Connect Inc. inakuletea…”) | Product intro post, captions, video | Per new product | Engagement rate, reach | ☐ |
| Coordinate product launch across social platforms | Simultaneous product launch posts | Per new product | Platform coverage | ☐ |
| 2. Social Media Visibility | Create & publish infographics / video ads | 2–3 creative posts per product | Weekly | Post engagement & impressions | ☐ |
| Maintain product accounts on all platforms | Consistent posting & branding | Ongoing | Account activity & followers | ☐ |
| Share user testimonies (short videos) | 1 video per product | Bi-weekly | Video views & comments | ☐ |
| Publish “How-To” short videos | 1 tutorial clip per feature | Weekly | Watch time, saves, shares | ☐ |
| Feature product owners/leads in short clips | 1 spotlight video per month | Monthly | Views & engagement | ☐ |
| Share product milestones (releases, updates, user counts) | 1 milestone post | As needed | Reach, shares | ☐ |
| Organize merchandise giveaways (t-shirts, caps) | Giveaway campaign post | Quarterly | Participation rate | ☐ |
| Engage actively with comments and DMs | Replies, escalation when needed | Daily | Response time, satisfaction | ☐ |
| Attend or feature local community events | Event photos/videos | Monthly | Lead generation, awareness | ☐ |
| Partner with social media influencers | Collaboration content | Monthly | Reach, conversions | ☐ |
| Produce weekly social media report | Analytics report | Weekly | Report submission | ☐ |
| 3. SEO & Website Visibility | Research and update target keywords | Keyword list | Monthly | Keyword ranking | ☐ |
| Ensure site visibility on Google | Indexed pages verified | Monthly | Google visibility score | ☐ |
| Update product info on Google & site | Correct listings | Monthly | Consistency across listings | ☐ |
| Monitor site traffic & leads | Analytics dashboard | Weekly | Sessions, leads | ☐ |
| Produce weekly SEO report | Performance summary | Weekly | Report quality & timeliness | ☐ |
| 4. Consistent Branding | Maintain reusable design assets | Updated brand folder | Ongoing | Asset completeness | ☐ |
| Follow branding guidelines in all posts | Consistency across visuals | Ongoing | Branding adherence | ☐ |
| 5. Reporting & Strategy Review | Prepare weekly marketing summary per product | One summary sheet | Weekly | Submission timeliness | ☐ |
| Present insights to management | Brief presentation / meeting | Weekly or bi-weekly | Actionable insights | ☐ |